29 Apr Typical mistakes made by novice webmasters when running on nutra

Starting to run on nutra, beginners often make numerous mistakes, so their performance is not high enough. How to fix this, what problems need to be solved?

More affiliate networks that work in the nutra vertical can be found on the site at AffCommunity. Below is a selection of typical mistakes made by novice webmasters when promoting such offers.

What corrections can be made to the creativity?

Creatives should have proper localization. Each GEO needs an individual approach. Otherwise, the creativity will not go to the audience, will be useless.

Low clickability can be caused by the following reasons:

1. Inconsistency of the original photos to a specific GEO. Each GEO requires the use of specific sources. Different states have different appearance phenotypes. An ad featuring an Asian man cast on a European country will not be able to deliver the expected conversion rate.
2. Improperly chosen design. Creatives should be chosen carefully, taking into account a certain GEO. For developing and developed countries, it is impossible to use the same options. Residents of countries in the Tier-1 group, which have the highest incomes, banner ads have long ignored, so a provocative approach will not work here.

Errors in creativity can be caused by other reasons, including:

• lack of a call to action. You can call users to take action in different ways. When choosing the right way, consider the structure of your creativity. For users who are used to shocking content, call to action can be included in teaser ads. For those who are not surprised by a provocative approach, you can use a native approach that provides a visual explanation of the benefits of familiarizing yourself with the offer;
• not clearly enough labeling of the offer. For example, if you use a native approach, clearly explain to users how it will solve their problem, mention all the features, package sizes, etc.

Possible fixes in preleddings

Preledings also need to be clearly tied to GEO. Take into account the mentality of the local population for effect. Greeks are prone to prolonged reflection on the feasibility of making a purchase, so you should clearly indicate the timing of promotions. Poles are patriotic, stimulate them to make a purchase helps to mention that the proposed product is released in their country.

Some mistakes made when working with nutra offers are not related to GEO:

1. Lack of introduction. You should not immediately start describing the offer. Try to make your promos full-fledged, complete stories. Include small (up to a thousand characters in size) stories about how using the product has improved the life of a particular person.
2. No call to action. Be sure to use it and modify it for different fits. For Tier-1, work with comments, and for Tier-2, use promotional offers.
3. No run. It is necessary to interest the audience in your product, to stimulate them to buy. The point of pre-proposal is to motivate users to go to the landing page to learn more about the offer itself. But it should not be offered immediately – it is important that users believe that the decision to further acquaintance with the offer they made on their own.

What else should I pay attention to?

Beginning webmasters make mistakes not only in promos. To exclude their appearance, you need to pay attention to the following points:

• the choice of subvertical. Conversions on certain offers differ in different regions. For example, in countries that belong to Tier-1, protection from and control of parasites are not pressing problems, so there is no point in running on them;
• localization of the offer. To create ads with proper, live speech, you should not use an online translator. A software tool will not cope with this task. For this, you will need the services of professionals who specialize in working with native advertising. Large affiliate networks usually cooperate with good, competent translators. Ask for help to the manager of such a program, he will tell you how to contact a specialist;
• optimization of the Internet resource. Poorly optimized sites take too long to load. Problems with loading can cause a drop in conversions, as potential customers will leave the site without reaching the purchase;
• copying competitors’ promos. You should not plagiarize other people’s promos. You should learn to describe your own offers. To succeed, competitors’ promos can be used only as an example.